Connect with us


Why Google is a key piece of the AR glasses race



Google Glass Photography

Google Glass explored the sensible glasses route earlier than. However Google returning to AR might clear up a brand new technology of challenges.

Robert Couto

What appeared doubtless months in the past now appears much more so: Google is reportedly entering the AR headset race. What’s bizarre is that Google has already been right here earlier than. Years and years earlier than. 

I wore Google Glass in 2013 on my prepare commute. It was my first pair of sensible eyewear. I additionally used Google Daydream, Google’s VR goggles that labored with Android telephones. I attempted Lenovo’s standalone VR headset that labored with Google’s Daydream VR software program. I’ve talked with Clay Bavor, head of Google’s earlier AR and VR efforts, concerning the methods the corporate ended up shifting from {hardware} again to utility AR apps on telephones. The final time I spoke to him, he instructed me Google was entering a period of “deep R&D” on the way forward for AR and VR. 

In keeping with a report from The Verge Thursday, Google’s subsequent AR headset, codenamed Mission Iris, sounds so much like different upcoming headsets. The {hardware} blends the skin world by cameras onto a worn show, which seems like blended actuality in VR. Meta’s next headset guarantees this, and I’ve tried a high-end Varjo headset that achieves this now. Google’s Mission Iris, in response to the report, could not arrive till 2024.

Google has been in VR and AR for a very long time. And its absence from the present, and at present heating up, panorama and its metaverse-infused hype feels weird. Google looks as if a key piece within the puzzle, and perhaps essentially the most crucial one to determining the way forward for sensible glasses. 


Qualcomm is enabling phone-connected sensible glasses, utilizing a software program platform referred to as Snapdragon Areas. Google might assist increase compatibility in Android, or forge different paths in blended actuality and VR.


Telephones are part of the answer

Qualcomm’s current efforts to develop smart glasses that work with phones looks as if the reply to the query of how superior glasses might be worn and used with out being annoying or inconceivable to function. Niantic, Snap and Meta, formerly Facebook, have comparable efforts within the pipeline. Nobody’s eliminating the cellphone of their pocket, not now or anytime quickly. Glasses filled with processors are sure to have horrible battery life, not less than for now. AR might want to lean on telephones, probably, or not less than discover a technique to simply run apps from telephones on glasses. 

I’ve tried some recent attempts at smart glasses, and none of them have actually solved that seamless movement with different units, particularly telephones. Google makes Android. Google can also be closely invested in ambient expertise — apps and providers that movement between units, like sensible audio system and screens and watches. Glasses are a transparent slot in that image. Google’s Mission Iris sounds extra like a standalone system within the spirit of a next-gen Oculus Quest, nevertheless it’s additionally more likely to have to be a bridge to these telephones. Everybody’s going to want to unravel that bridge, and proper now it is a fairly messy bridge.

Hands-on with Google Glass

Attempting out Glass in 2013, a very long time in the past. Totally different story, completely totally different thought, however classes nonetheless to be realized and utilized.

Sarah Tew/CNET

Google’s expertise offers it a transparent benefit

Apple’s by no means made a VR headset earlier than, though it is had loads of experience with AR and wearable tech. In the meantime, Google already has a complete decade of labor invested — field-testing an early pair of sensible glasses adopted by growing a complete VR ecosystem.

There’s additionally the opposite stuff: AR has made its means into Google Search and Maps. Google in 2020 acquired one other sensible glasses producer, North, that was already promoting its {hardware} in its personal futuristic optical retailers. Google additionally owns some VR app builders: Tilt Brush, and Owlchemy Labs, maker of the favored VR video games Job Simulator and Trip Simulator. And as Alex Heath’s report in The Verge notes, Google was an early investor in Magic Leap.

Final yr, Google experimented with a sort of AR telepresence by way of Project Starline, which I nonetheless have not gotten to attempt. That venture, led by Bavor (who can also be reported to be main Google’s new AR headset), appears prefer it was exploring one of many lacking hyperlinks with VR and AR proper now: good communication software program. VR nonetheless does not have its good various to Zoom, and neither does AR. 


Lenovo ThinkReality A3, nReal Mild, Ray-Ban Tales and my very own glasses (left to proper). Good glasses are right here, however nonetheless really feel embryonic. Google’s subsequent headset would possibly strategy the VR course first, like Apple’s is reported to.

Scott Stein/CNET

Samsung, Qualcomm and everybody else may benefit from Google determining the software program movement

Samsung has remained quiet on the AR glasses front too, which is odd contemplating the corporate’s bleeding-edge fame for experimental tech, and its early work in watches, VR and folding telephones. Trying again to Samsung’s transfer final yr to fold its Galaxy smartwatches into Google’s OS reveals that Samsung might use Google’s assist to drive the place AR glasses are going.

That is additionally true for Qualcomm. Whereas Qualcomm has already been pushing a wave of sensible glasses that goal to connect with Android telephones utilizing its personal customized software program, that expertise nonetheless resides a bit exterior of Android and the remainder of Google’s ecosystem. Qualcomm and Google could not agree on the trail of the place glasses are heading (and Google developing its own chips suggests future friction), nevertheless it’s stunning that Android, and iOS, nonetheless do not have clear hook-ins for issues like glasses. Which will change quickly.


Google’s Lenovo-made standalone VR headset, circa 2018. The purpose is: Google can do VR and AR, and already has.

James Martin/CNET

Apple and Google are sure to collaborate and compete

Apple’s expected headset might arrive this yr, or maybe next. For Google, the story is likely to be comparable. When every firm chooses to tip its hand and focus on its strikes, or supply demos of future products-to-be, remains to be up within the air, too. Would Google convey up Mission Iris at this yr’s Google I/O developer convention, very like it did with Starline final yr? Would Apple focus on its headset at WWDC? Google and Apple introduced smartwatches in the identical yr, 2014. The identical factor might occur in 2022 for VR/AR headsets.

And, even when these initiatives appear to compete, they will want to seek out widespread floor. The entire idea of the metaverse is constructed on a promise of cross-compatibility. Google and Apple outline the cell house, and if headsets are going to be cellphone peripherals, or extensions of telephones, the way forward for AR might want to comply with an identical path. It might imply Google providers on Apple headsets, or Apple providers on Google’s. Or each, hopefully. But additionally, identical to now, count on an entire lot of walled gardens, too.

Google has confirmed nothing but, and did not reply to a request for remark. Neither has Apple. However Google’s strikes, particularly, will assist push the way forward for AR headsets into the cell panorama it must be dwelling in.

Copyright © 2022