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Ukrainian Artist Floweirdy Creates Beauty in a Time of War – WWD

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Though her homeland of Ukraine continues to be ravaged by warfare, the artist generally known as Floweirdy is creating some sudden magnificence for the world.

The Ukrainian expertise, whose given title is Litovka, teamed with the Ukrainian attire label Sleeper for its most up-to-date advert marketing campaign. Adept at reconsidering fashionable vogue and creating elegiac shoes produced from flowers, fruit, greens and different sudden finds like lollipops, medical masks and chestnut shells, she did simply that for the dreamy imagery.

As one of many greater than 7.7 million individuals who have left their houses in Ukraine for the reason that Russian invasion began in late February, she stated her departure was so rushed that she left behind an unmade mattress and daffodils blooming on a windowsill. “It’s like one thing unfinished — an previous life forcibly left behind. These are shattered goals and plans for the day and for all times,” she stated.

Regardless of uprooting her life in Ukraine to relocate to Spain, she stated, “My coronary heart is in Ukraine. It’s unattainable to deal with it and it’s unattainable to run away from it.”

Her choice now could be to remain indoors whereas absorbing the ache of her “huge house, the Ukraine.” After Russian troopers invaded, she turned disillusioned with magnificence, which “started to appear irrelevant, unimportant and un-saving.” Dreaming of with the ability to make magical shoes that might “maintain each Ukrainian lady and youngster secure,” Litovka stated, “Sadly, all I can do is make stunning footwear.”

Having felt like an artist since she was a toddler, Litovka stated, “I don’t suppose it’s a job. I like doing it and being inside. It’s higher to explain it from the skin.”

Nevertheless resigned that may sound, the artist defined, “On the identical time, I spotted that not a lot stays unchanged. However magnificence hasn’t gone wherever, though now I really feel like I’m blind. I’ll attempt to see it once more and create it, even out of tears.”

Ukrainian Artist Floweirdy Creates Beauty in

The marketing campaign’s stylist Ira Lan additionally served as its mannequin and muse.

Sleeper approached Litovka, who majored in design on the School of Art, concerning the challenge. Inclined to admire easy issues that may elicit a poetic response, the artist stated, “Love makes them come alive.” That sunny outlook hasn’t been evident for the previous few months for Litovka, who wanted to be swayed to collaborate with Sleeper.

Impressed and inspired “to a minimum of give it a attempt” by her stylist good friend Ira Lan, they teamed up with Lan serving as stylist, mannequin and muse. Regardless of being in numerous international locations, they managed to seek out the inspiration to see and create magnificence once more.

With the Sleeper marketing campaign, Litovka tried to create goals which might be secure and exquisite. That required heads of purple cabbage, wildflowers, whipped cream and different sudden touches. “Let or not it’s an odd different higher world, because the Chinese language thinker Chuang Tzu stated, the place you’re a carefree, great butterfly, who goals of being you,” she stated.

Ukrainian Artist Floweirdy Creates Beauty in

Floweirdy imagined a pansies-covered linen picnic costume with Sleeper.
Picture Courtesy Sleeper

Art is each a buzzword and a superpower, “it’s an act of empathy. It brings folks collectively and makes them human, not like warfare, which divides and dehumanizes. Artwork and Ukraine will win,” she stated. “I don’t suppose artwork ought to change the way in which folks see the world. I feel if folks change, they will discover happiness and create magnificence.”

Right now, there isn’t anywhere the place she sells ready-to-wear designs. She creates what she likes and artwork for many who contact her, offered she is impressed by the proposition. Total, she is generally impressed by folks, and enjoys seeing what varieties of magnificence they select for themselves and determining why they do. “I just like the randomness of moments and pictures.”

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