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Ukrainian Artist Floweirdy Creates Beauty in a Time of War – WWD



Though her homeland of Ukraine continues to be ravaged by warfare, the artist often known as Floweirdy is creating some surprising magnificence for the world.

The Ukrainian expertise, whose given title is Litovka, teamed with the Ukrainian attire label Sleeper for its most up-to-date advert marketing campaign. Adept at reconsidering fashionable trend and creating elegiac shoes produced from flowers, fruit, greens and different surprising finds like lollipops, medical masks and chestnut shells, she did simply that for the dreamy imagery.

As one of many greater than 7.7 million individuals who have left their properties in Ukraine for the reason that Russian invasion began in late February, she stated her departure was so rushed that she left behind an unmade mattress and daffodils blooming on a windowsill. “It’s like one thing unfinished — an outdated life forcibly left behind. These are shattered desires and plans for the day and for all times,” she stated.

Regardless of uprooting her life in Ukraine to relocate to Spain, she stated, “My coronary heart is in Ukraine. It’s unattainable to deal with it and it’s unattainable to run away from it.”

Her desire now could be to remain indoors whereas absorbing the ache of her “huge residence, the Ukraine.” After Russian troopers invaded, she grew to become disillusioned with magnificence, which “started to appear irrelevant, unimportant and un-saving.” Dreaming of with the ability to make magical shoes that will “preserve each Ukrainian girl and little one secure,” Litovka stated, “Sadly, all I can do is make stunning footwear.”

Ukrainian Artist Floweirdy Creates Beauty in

A pair of footwear created by the artist with whipped cream.
Photograph Courtesy Sleeper

Having felt like an artist since she was a toddler, Litovka stated, “I don’t suppose it’s a job. I like doing it and being inside. It’s higher to explain it from the skin.”

Nevertheless resigned which may sound, the artist defined, “On the similar time, I spotted that not a lot stays unchanged. However magnificence hasn’t gone wherever, though now I really feel like I’m blind. I’ll attempt to see it once more and create it, even out of tears.”

Ukrainian Artist Floweirdy Creates Beauty in

The marketing campaign’s stylist Ira Lan additionally served as its mannequin and muse.

Sleeper approached Litovka, who majored in design on the School of Art, concerning the undertaking. Inclined to admire easy issues that may elicit a poetic response, the artist stated, “Love makes them come alive.” That sunny outlook hasn’t been evident for the previous few months for Litovka, who wanted to be swayed to collaborate with Sleeper.

Impressed and inspired “to a minimum of give it a strive” by her stylist buddy Ira Lan, they teamed up with Lan serving as stylist, mannequin and muse. Regardless of being in several nations, they managed to search out the inspiration to see and create magnificence once more.

With the Sleeper marketing campaign, Litovka tried to create desires which might be secure and exquisite. That required heads of purple cabbage, wildflowers, whipped cream and different surprising touches. “Let it’s an odd different higher world, because the Chinese language thinker Chuang Tzu stated, the place you’re a carefree, fantastic butterfly, who desires of being you,” she stated.

Ukrainian Artist Floweirdy Creates Beauty in

Floweirdy imagined a pansies-covered linen picnic gown with Sleeper.
Photograph Courtesy Sleeper

Art is each a buzzword and a superpower, “it’s an act of empathy. It brings folks collectively and makes them human, in contrast to warfare, which divides and dehumanizes. Artwork and Ukraine will win,” she stated. “I don’t suppose artwork ought to change the best way folks see the world. I believe if folks change, they’ll discover happiness and create magnificence.”

Presently, there isn’t anywhere the place she sells ready-to-wear designs. She creates what she likes and artwork for many who contact her, supplied she is impressed by the proposition. General, she is usually impressed by folks, and enjoys seeing what forms of magnificence they select for themselves and determining why they do. “I just like the randomness of moments and pictures.”


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