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Spotify teams with FC Barcelona to become the club’s main sponsor, stadium renamed ‘Spotify Camp Nou’

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In short: FC Barcelona signed a take care of Spotify, making the audio streaming platform the membership’s important sponsor and official audio streaming accomplice beginning July 2022. The partnership resulted within the change of Barcelona stadium’s title, now known as Spotify Camp Nou.

The FC Barcelona stadium kept its title unchanged for 65 years, however Spotify sponsorship was apparently sufficient to think about a rebranding. Barcelona’s board of administrators have already agreed on the brand new title. Nonetheless, it needs to be approved by the extraordinary delegate members meeting earlier than it may be set in stone. The decisive assembly is scheduled for April 3.

Beginning within the 2022/23 season and for the subsequent 4 seasons, the Spotify brand will seem on males’s and ladies’s gear. As well as, Spotify will even use the stadium’s promotional surfaces to promote artists to its bodily and TV audiences.

“From July, our collaboration will provide a world stage to artists, gamers and followers on the newly-branded Spotify Camp Nou,” mentioned Alex Norström, the chief freemium enterprise officer at Spotify. “We have now all the time used our advertising and marketing funding to amplify artists and this partnership will take this method to a brand new scale.”

The deal between Spotify and Barcelona is reportedly worth $310 million, or over $77.5 million a 12 months. Compared with different sponsorship offers made with European golf equipment, it appears probably the most worthwhile by yearly earnings. Nevertheless, contemplating we’re speaking a few membership as well-known as FC Barcelona, it is fairly cheap.

FC Barcelona’s anthem is already out there to listen to by way of Spotify. Furthermore, the membership created a profile that followers can observe to maintain themselves up to date about its playlists and music.



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