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Singer Lauren Alaina Named Celeb Ambassador for Maurices – WWD



Rising nation singer Lauren Alaina has been named the primary superstar model ambassador for Maurices, the size-inclusive girls’s put on retailer.

As a part of the yearlong partnership deal, Maurices would be the featured sponsor of Alaina’s “Prime of the World” tour and they’ll additionally work collectively on a “Hometown Heroes” program designed to have a good time girls.

This system will highlight well being care staff, educators, first responders and navy members who give again to their communities throughout the nation. The winners shall be awarded tickets to an Alaina live performance close to their hometowns in addition to a Maurices purchasing spree. The Hometown Heroes program shall be supplied in Minneapolis; Rosemont, Sick.; Milwaukee; Columbus, Ohio; Indianapolis; Tulsa, Okla.; Cedar Park, Texas; Little Rock, Ark., and Nashville.

“Lauren Alaina represents the essence of really feel good style for actual life,” mentioned David Kornberg, chief government officer of Maurices. “By way of this partnership, we’re excited to construct model consciousness and recognition with present prospects whereas introducing Lauren’s sturdy fan base who aren’t conscious of Maurices to their new favourite clothes model. We’re thrilled to accomplice with Lauren, who makes use of nation music, religion, household, neighborhood and resilience to encourage girls — all of which embody the Maurices buyer.”

Laura Sieger, chief advertising officer of Maurices, added that as a “small-town Georgia native,” Alaina shares comparable values of “model, service and neighborhood” to the corporate’s core prospects and, consequently, is “the fitting match to help our core function of constructing a constructive distinction within the lives of ladies who’re the center of our hometowns.”

All through her tour, which kicks off in Louisville, Ky., on Feb. 10, Alaina will put on items from Maurices’ style assortment on stage. The partnership additionally features a CMA Fest sweepstakes prize bundle and an unique T-shirt design highlighting the singer’s puns and sassy phrases.

Maurices, based mostly in Duluth, Minn., operates 900 shops throughout the U.S. and Canada and gives girls’s attire in sizes 0 to 24. Alaina has charted three number-one singles within the final three years: “Street Much less Traveled,” the seven-times platinum duet “What Ifs” with Kane Brown, and “One Beer” with Hardy. Final month, she launched a guide, “Getting Good at Being You, Studying to Love Who God Made You to Be.”

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