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Saweetie Brings ‘Icy Season’ to Crocs With New Jibbitz Collection – WWD

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Saweetie is bringing her Icy Woman persona to life with a collaboration with Crocs.

On Monday, the rapper introduced on her social media channels that her shoe charms assortment with the favored firm, known as “Icy Jibbitz,” will likely be launched on Tuesday. The publish included a carousel of photos of pastel-colored crocs adorned with Jibbitz from her collaboration.

“So excited to announce my customized Icy Jibbitz™ with @crocs!!” Saweetie captioned her publish. “Faucet in tomorrow for the drop! #SaweetieXCrocs ❄️.”

The gathering, which will likely be obtainable on-line at midday EST on Crocs’ official e-commerce web site, consists of the rapper’s signature sayings and motifs, reminiscent of “Icy Season” and snowflakes and butterflies. The identify is a spin on Saweetie’s hit 2018 music “Icy Grl.”

Crocs additionally posted a video of the artist selling the gathering on their Instagram, with an animated video of Saweetie on a floatie within the ocean as she wears Crocs.

“Saweetie is bringing extra drip to your Crocs,” the caption on the official Crocs Instagram learn. “And the brand new Icy Jibbitz™ gained’t soften. Able to faucet in tomorrow? #SaweetieXCrocs.”

Previously, Crocs has been identified to crew with A-list celebrities in addition to high-end designers on widespread collections. A few of these embrace Justin Bieber, Sza, Diplo, Put up Malone, Balenciaga​ and Christopher Kane, amongst others.

In April, WWD reported that the shoe firm, which has confirmed to be one of the crucial profitable rebranding methods within the final decade, is pushing sandals as its subsequent massive development merchandise and goals to quadruple gross sales within the class by 2026.

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