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Prequl wants to put business users in charge of their data – TechCrunch

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Prequl founders Gabi Steele and Leah Weiss had been information engineers within the early days at WeWork. They later opened their very own consultancy to assist clients construct information stacks, and so they noticed a cussed consistency within the sorts of info their shoppers wanted.

They knew from expertise that there have been a number of key issues in constructing an information stack, beginning with information ingestion and storage. However the piece of the puzzle they needed to assault was round information transformation. That’s, taking the information from numerous enterprise sources and making it helpful for strains of enterprise, who might actually put that information to work if they may determine how to do this.

“The information transformation piece is so vital. It’s the inspiration of every part that you simply wish to do with information, and it’s very laborious to get proper. However what we’ve noticed is that this translation between enterprise necessities, that are owned by consultants within the enterprise, and information groups who must then encode enterprise logic into SQL, could be a painful one and create loads of friction. And that’s precisely the ache level that we’re fixing,” Weiss informed me.

Steele and Weiss made a good sum of money serving to shoppers clear up their information issues, however they realized that they may put software program to bear on the issue and automate loads of what they had been doing as consultants.

“What Prequl is doing is we’re constructing an interface for enterprise customers to specify what they wish to measure and the way they wish to discover their metrics. After which we summary away the complicated work of reworking that information in our UI, which is fairly cool,” Steele defined.

They don’t cease there although. Due to their huge expertise working with corporations, they’ve seen the identical questions requested time and again, and that has helped them to steer the enterprise particular person down the correct path to get the solutions they want with a set of core metrics for a specific enterprise drawback.

“We imagine there’s a set of core metrics that we predict actually needs to be standardized, the place there are a pair permutations of these metrics relying on precisely how your online business works. In order that’s the type of nuance that we wish to get to. We wish to create standardization with sufficient room for flexibility, so we’re actually talking the language of your online business,” Weiss stated.

The corporate launched simply final yr and the 2 girls are working with a small crew to construct the product, however they’re out to unravel a basic drawback they’ve encountered and so they wish to repair it with software program.

“We didn’t examine pc science or information science, and we discovered our approach studying these instruments on the job and had individuals who gave us alternatives. That’s actually what motivates us. So every time we are able to, we’re going to attempt to create alternatives for ourselves and for others to make the information area extra accessible, extra inclusive, to really feel much less like a group that’s managed by gatekeeping – and that motivates us,” Weiss stated.

The corporate has raised a $7 million seed spherical to assist convey their imaginative and prescient to actuality. The funding was led by Bessemer Enterprise Companions with participation from Felicis and a bunch of trade angels.

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