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Louis Vuitton Garners 54 Million Men Show Streaming Views in China – WWD



SHANGHAI — Louis Vuitton men’s spring 2023 runway show that paid tribute to the late Virgil Abloh acquired greater than 54 million views on Weibo, due to a Chinese language BTS-like boy band.

A day earlier than the present, Louis Vuitton named the popular Chinese boy band TNT, or Teens in Times, as a brand ambassadors. The group’s account has greater than 10 million followers on Weibo, and particular person members’ accounts have a complete of 124 million followers.

A video launched by the model that includes TNT on a rooftop echoed the present’s prelude video “Unusual Math,” with a starting sequence that includes marching bands on a Parisian rooftop overlooking the Eiffel Tower.

The TNT video was additionally shot on a sunny rooftop, however in Chongqing for this event. The teaser video garnered greater than 3 million views on Weibo. TNT members have been dressed within the Louis Vuitton males’s pre-fall 2022 assortment, Abloh’s final mid-season assortment. 

Working with stars yielding enormous on-line visitors has been a vital a part of the posh model’s China technique over the previous couple of years, as they might help manufacturers amplify their social media presence and drive explosive gross sales. 

However since a slew of prime Chinese language celebrities bought censored by the authorities final yr because of varied scandals, together with rape allegations towards Vuitton’s former ambassador Kris Wu, and tax evasion charges against the brand’s other face Fan Bingbing, Vuitton has begun to shift its technique by tapping Winter Olympic gold medalist Eileen Gu and award-winning actress Zhou Dongyu to diversify its ambassador lineup in China. Different manufacturers, together with Prada and Dior, have adopted an identical shift to stick to China’s crackdown on irrational celeb tradition.

However an alliance with main visitors driving stars stays essential. For the boys’s spring 2023 season, Prada’s runway present livestream acquired greater than 40 million views on Weibo, due to the Italian luxurious model’s ambassador Xukun Cai. He has greater than 36 million followers on the platform. 

Dior Males’s labored with boy band TFBoys member Junkai Wang and rising stars Arthur Chen, Linghe Zhang and Yi Lin to advertise the gathering. The LVMH Moët Hennessy Louis Vuitton-owned luxurious home’s spring 2023 assortment acquired nearly 40 million views on Weibo.

However Chinese language stars usually are not the one ones who maintain sway available in the market. Regardless of not internet hosting a livestreaming session on Chinese language social media, Celine managed to create buzz across borders as Blackpink’s Lisa, BTS’ Kim Taehyung, aka V, and actor Park Bo-gum stepped out in sharp ensembles in front of starstruck fans on Sunday night time for the model’s males’s present in Paris.

Followers in China have been simply as enthusiastic. The hashtag “Park Bo-gum V Lisa at Paris Style Week” acquired greater than 140 million clicks on Weibo.


Louis Vuitton Men’s Spring 2023

Louis Vuitton Names BTS-like Chinese Boy Band Teens in Times as Ambassador

BTS’ Kim Taehyung and Blackpink’s Lisa Cause Chaos at Celine

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