It looks as if Keanu Reeves could have had a change of coronary heart round NFTs. In December, the actor was despatched into peels of laughter after my colleague Alex Heath requested him concerning the concept of digital shortage and digital collectibles. Reeves commented that digital objects are simply reproduced.
Now, although, he’s joined a undertaking from Non-Fungible Labs, performing as an advisor for a program referred to as the Futureverse Basis, which goals to enhance “the digital and bodily worlds by the help of various artists and artistic communities.” According to The Hollywood Reporter, that includes introducing conventional artists to NFTs and funding their efforts.
The artwork connection right here isn’t precisely a shock — Reeves’ associate, Alexandra Grant, is a prolific artist whose work has been featured in loads of reveals, according to her website. She’s additionally an advisor to the muse, and he or she options closely in a video released by Non-Fungible Labs to announce and clarify the initiative.
In that video, Grant talks about how NFTs can be utilized to carry artists into “a brand new attainable financial system.” That strains up nicely with what the Futureverse Basis’s web site describes as its mission: to construct “a metaverse the place anybody can entry and create in an open, wealthy, and various world.” Nonetheless, the muse’s first charitable grant primarily appeared to concentrate on the bodily world reasonably than the metaverse: it gave artwork historian Nana Oforiatta Ayim 100,000 euros to assist her curate Ghana’s exhibition at a world artwork present in Venice. (To be clear, I believe that seems like a fairly admirable donation.)
In a press release from the Futureverse Basis, Grant calls it “probably the most thrilling tasks I’ve labored on” and says she seems ahead to “dreaming up a brand new mannequin for arts philanthropy.” In the meantime, Reeves’ assertion reads a bit extra generic:
I’m honored to be becoming a member of Non-Fungible Labs’ efforts in cooperation with Alexandra Grant for the extraordinary program and alternative of the Futureverse Basis, in help of artists and creators globally.
Nonetheless, teaming up with an NFT undertaking as an advisor for its charitable basis that explicitly goals to get artists into the metaverse is kind of an evolution from laughing at the concept NFTs might be priceless. Non-Fungible Labs has considerably addressed the video of Reeves laughing on the concept of NFTs, which somebody posted in response to its Futureverse Basis announcement on Twitter together with the query, “Did he change his opinion about NFTs?” The company responded “greater than an NFT.”