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EA is trying to sell itself to a streaming giant, according to reports



TL;DR: A brand new report claims that Digital Arts has been floating itself on a market that’s churning by means of recreation publishers. It is talked to Amazon, Apple, and Disney a few potential acquisition, and even pursued a merger with NBCUniversal.

About $100 billion has been spent on recreation studios and publishers previously yr. Microsoft spent nearly all of that choosing up Activision Blizzard and Bethesda’s guardian firm Zenimax, and Sony responsively grabbed Bungie and different smaller builders.

Now, the few publishers nonetheless on single-player mode are reconsidering their positions. Ubisoft expressed curiosity in being acquired in February, and Puck reports that EA has been approaching potential consumers and negotiating mergers.

It got here fairly near merging with NBCUniversal, in line with Puck’s business sources. Comcast CEO Brian Roberts considered handing management of NBCUniversal over to EA CEO Andrew Wilson in a deal that might’ve seen the 2 firms type an leisure large. However the negotiations ultimately stalled when the 2 events could not decide on a value.

At its present market cap of virtually $37 billion, EA could be the second-largest writer to ever be acquired, if that does occur. Microsoft’s $69 billion Activision Blizzard deal is the biggest acquisition of its sort up to now, and it is presently being stalled whereas under scrutiny from the FTC.

EA has additionally been buying new studios and franchises. Within the final 18 months, it is spent $5 billion to amass two cellular recreation studios in addition to Codemasters, the racing sim developer. However its basic IPs at the moment are in bother: EA’s unique license to supply Star Wars titles is not going to be renewed in 2023, leaving the door open for different builders to create video games for the franchise.

Maybe in response, EA approached Disney in March to inquire a few “extra significant relationship than licensing offers,” Puck’s sources say. Disney apparently did not categorical a lot curiosity.

EA additionally confirmed this month that it will be ending its 25-year partnership with FIFA beginning subsequent yr. It’s going to launch yet another recreation within the FIFA franchise later this yr earlier than rebranding its soccer video games as EA Sports activities FC in 2023.

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