Boot Barn set to open first Delaware store in Stanton

Boot Barn, a number one Western put on and boot retailer chain, is constructing its first Delaware retailer.

The brand new retailer is taking on the former Modell’s Sporting Goods off Churchmans Highway in Stanton. The shop is in Heart Pointe Plaza, which can be residence to TJ Maxx, Ross and Residence Depot.

Boot Barn didn’t remark past confirming the shop’s location.

PREVIOUS REPORTING: Modell’s Sporting Goods in Stanton to close as company shuts down all remaining stores

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New Fort County issued a building permit for the store final Friday, and development is already underway.

Indicators posted on the entrance door promote openings for supervisor, key holder and stock roles.

Boot Barn calls itself the biggest Western and work put on retailer within the nation. The California-based firm has grown rapidly, having added greater than 200 shops and increasing to 29 new states up to now 10 years.

The Northeast is the one area Boot Barn has but to realize a foothold in. The corporate’s nearest shops are in Whitehall, Pennsylvania, and Wyomissing, Pennsylvania. It additionally has three shops in western Pennsylvania and 4 shops in Virginia.

The staples of Boot Barn’s choices are its cowboy-style boots for women and men. Boot Barn additionally sells cowboy hats and denims, and lately expanded to baseball hats, mountaineering boots, clothes and different fashion-forward gadgets in an try and broaden its buyer base.

The merchandise come from a mixture of Boot Barn’s personal manufacturers and outdoors manufacturers equivalent to Wrangler, Levi’s, John Deere and Carhartt.

The overwhelming majority of the corporate’s gross sales – 84% – are made in-store.

Boot Barn’s inventory has soared because the starting of the pandemic. It is jumped from round $15 a share in March 2020 to about $105 a share in the present day.

At a convention for buyers earlier this month, Boot Barn CEO Jim Conroy made the case that the corporate’s presence and success nonetheless is not absolutely realized by buyers.

“We frequently attempt to encourage them to look exterior the window once they fly from coast to coast as a result of for 5 hours of that six-hour flight, they’re wanting down on prospects which are carrying Boot Barn merchandise,” he stated. “They’re driving pickup vans, listening to nation music they usually put on boots, denims, cowboy hats and work put on nearly daily of their life.”

That description would not match all the patrons in Stanton, however the firm says its new shops close to the Northeast are outperforming expectations. The Stanton retailer can be Boot Barn’s first take a look at in one of many area’s most sought-after markets.

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Contact Brandon Holveck at [email protected]. Observe him on Twitter @holveck_brandon.