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Bogner and James Bond Franchise Team Up for Collaboration – WWD

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SHAKEN, NOT STIRRED: Ian Fleming’s seemingly ageless James Bond character is dealing with an anniversary yr and Bogner is gearing as much as assist have fun it.

This yr, the James Bond franchise will have fun its 60-year milestone since “007” first appeared in a movie “Dr. No.” (It has been 70 years, since Fleming penned his first Bond novel — “On line casino Royale.”) The Munich-based Bogner can be celebrating a giant yr — the corporate is popping 90.

To commemorate the movie franchise’s and Bogner’s respective anniversaries, a joint capsule assortment shall be launched this fall. This isn’t the primary time the 2 corporations have joined forces. Their partnership dates again 53 years, when Willy Bogner Jr., a former Olympic skier and filmmaker, coordinated what was stated to be the world’s first motion ski scenes for the Bond movie “On Her Majesty’s Secret Service” in 1969. Bogner’s dad and mom Willy Sr. and Maria based the corporate that bears its identify.

In touting the upcoming collaboration, the corporate famous, “It was not solely Willy Bogner’s personal Olympic expertise in alpine snowboarding, but additionally his excellent digicam abilities that ensured the movie’s spectacular ski descents by means of bobsled runs and crevasses [that] had been captured for the cinema viewers.”

Bogner later labored on three different Bond productions — “The Spy Who Beloved Me” in 1977, “For Your Eyes Solely” in 1981 and “A View to Kill” in 1985. An early adapter of Imax and 3D expertise, Bogner spoke of digital actuality’s potential 5 years in the past. This fall’s capsule assortment is supposed to mark the longstanding partnership and the anniversaries. Bogner stepped away from the day-to-day operations of the corporate in 2019.

With the Beijing Winter Video games approaching subsequent month, the ski and snow sports activities life-style label will get some air time by means of protection of Germany’s opponents in snowboarding occasions. Prematurely of the Beijing Video games, Bogner entered a three way partnership with the most important Chinese language attire group Bosideng final month. The plan is to determine a digital presence and open about 80 shops over the subsequent 5 years within the Larger China space.



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